Palomar Health Digital Marketing Team Adds to its Trophy Case


11.08.2017

Palomar Health’s digital marketing team is going to need some extra shelf space. Since January 2017, the team has won a combined 12 awards from three different organizations. The team began the year with just two staff: Digital Marketing Director Pia Mangini and Digital Marketing Specialist Kevin Santos. In the past few months, Digital Content Specialist Jennifer Purdie and Digital Marketing Analyst Brian Lorber have brought new talent and experience, bringing the team to a new level. 

Last month Pia went to Austin, Texas to participate in a digital marketing conference and accept the team’s most recent three national awards, all for the website redesign that Pia spearheaded at the end of last year.

What does an awards committee look for in a high quality website you might ask? 

Jane Weber Brubaker, chair of the eHealthcare Leadership Awards, explained it this way: “They understand their target audience, and they know how to present information in a format that is both pleasing to the eye and highly functional. Visitors to these sites can easily find what they are looking for and accomplish what they set out to do. That experience creates a bond between the user and the organization’s brand—and it drives business outcomes.” 

The eHealthcare awards committee found the Palomar Health website homepage exemplified those criteria as well as any healthcare system in the country, and selected Palomar Health for the “Platinum Award” for best website homepage. Pia also accepted a platinum award for the best doctor finder and gold for the best overall website. 

Earlier this year the team took home two silvers and a bronze from the Healthcare Communicators of San Diego Finest Awards; and three golds, one silver, one bronze, and a merit award from the Healthcare Advertising Awards.

Pia has high expectations for what the Digital Marketing team will do in the future, leveraging Brian’s expertise in data analysis with Jennifer’s creative writing and Kevin’s social media and video magic.

Photo caption: From left to right: Kevin Santos, Brian Lorber, Pia Mangini and Jennifer Purdie produce Palomar Health’s award-winning digital content.


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