Poway Rodeo Raises $3,500 for Jean McLaughlin Women’s Center 3D Mammogram Machine


11.09.2017

Rodeo fans in Poway are “tough enough to wear pink”—and save lives. Attendees at the 2017 Poway Rodeo donated funds to help bring a 3D mammogram machine to the Palomar Health Jean McLaughlin Women’s Center, located in Poway. 

Murray Bankhead, chairman of the Poway Rodeo, said the Rodeo Committee chose the Jean McLaughlin Women’s Center as its beneficiary since the cause of early breast-cancer detection “dovetails perfectly” with the longstanding Professional Rodeo Cowboys Association Tough Enough to Wear Pink campaign, designed to raise awareness about breast cancer. Bankhead added the Committee values supporting its local community.

At the Friday evening performance of the Poway Rodeo, all cowboys wore pink, and attending staff from the Palomar Health Foundation wore pink polo shirts that read, “Kickin’ Cancer in 3D—Ask Me!” PHF staffers assisted with ticket check-in, ushering, and parking at the rodeo that night, as well. 

Twelve customized jars, placed around the rodeo grounds during all three performances, collected tip donations from patrons toward the purchase of the mammogram machine. Rodeo announcer Wayne Brooks frequently reminded the audience about the fundraising campaign throughout each performance. Rodeo fans were generous, donating a combined $3,500 to help bring the Center nearly halfway to its $435,000 goal.

“The Poway Rodeo has a long history of supporting breast cancer research and treatment, and we are especially excited to partner with the Jean McLaughlin Women’s Center to strengthen their local effort,” said Bankhead. “PRCA cowboys nationwide proudly endorse breast cancer charities to increase awareness and promote healing. It always resonates well with the fans, too.” 

“The women in our community deserve this new technology,” Sheila Brown, Palomar Health Vice President, Continuum of Care, said. “Earlier detection is our goal.”

A 3D mammography machine detects 41 percent more cancers 40 percent sooner than a 2D machine. Particularly helpful for clients with more dense breast tissue—which can include up to half of women—3D mammography treatment offers greater comfort to the patient, decreased examination times, more precise biopsy, and a significantly improved chance of early malignancy detection, known to be crucial to improved outcomes. 

The Palomar Health Foundation also sponsors a “Leaves of Love” campaign to honor loved ones with breast cancer. For a $500 donation, the Jean McLaughlin Women’s Center will display an etched leaf in the facility with the loved one’s name. Visit PalomarHealthFoundation.org to learn about a variety of opportunities to partner with Palomar Health in caring and healing. 

Photo: (From left to right) Nancy Kirchhofer, Darci Van Meter, and Murray Bankhead with the Poway Rodeo Committee; Sheila Brown, Kirk Effinger, and Catherine Dykstra with Palomar Health and the donation contributed by Poway Rodeo fans


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