Fox Family Has a Legacy of Giving


When Julius and Perla Fox of Rancho Bernardo were presented with the opportunity to purchase a new Ear, Nose and Throat (ENT) machine for Palomar Medical Center Poway, Julius said, “A bell rang.”

Not a literal bell, but one in his mind that recalled years earlier when his mother purchased the first electron microscope for a small hospital in Israel. Julius and Perla were living in Israel at the time, as they did for almost 30 years while Julius pursued his legal career. They were raised on the east coast but chose to relocate near Perla’s extended family in Israel.

When Julius mother finally paid a visit to her son and daughter-in-law in Israel, Julius said she was very impressed with what she saw and wanted to leave a gift for the people of the town. This was significant because she and her recently passed away husband, along with Perla’s parents, had been very much against Julius and Perla moving overseas.

Perla inquired with her cousin who worked at the local hospital about what the hospital needed and he suggested an electron microscope. Julius mother bought the microscope and dedicated it in her husband’s name to the hospital.

Hence the bell ringing for Julius and Perla when they learned about Palomar Medical Center Poway’s need for a new Ear, Nose and Throat machine. As gifts are often personal, they decided to make a significant contribution to the Palomar Health Foundation to help Palomar patients receive a higher quality of care.

“We like the idea of being specific and being able to say there is a piece of equipment that can be useful,” Julius said.
“We can visualize people using it, people benefiting from it,” Perla said.

The Tru-Di is a real-time, three-dimensional navigation system for ENT procedures performed in the operating room. The machine was approved by the Food and Drug Administration (FDA) in April 2018 so Palomar Medical Center Poway was one of the first hospitals to use it.

“We are so excited to have this new machine,” said Palomar Health ENT physician Dr. Ashish Wadhwa. “It allows us to do advanced sinus surgeries with increased precision.”

The Fox’s support about 60 organizations annually and Palomar Health is fortunate to be at the top of that list. They say their giving spirit was passed down from their parents on both sides. Their family foundation the “Louis C. and Celia K. Grossberg Foundation” was established in 1948 by Perla’s parents.

The Fox’s first gift to Palomar Health was in 2010 to go towards the construction of Palomar Medical Center Escondido. Julius said he found a great need for a state-of-the-art medical center in North County. The Fox’s had recently moved to Poway (from Israel and the east coast) and Julius said forming a relationship with Palomar Health was a great way to get to know the community. Their gifts have continued ever since including some of Perla’s water color paintings hanging in the halls of Palomar Medical Center Downtown.

The Fox’s only daughter lives in their Poway house (they have since moved to Rancho Bernardo) where she volunteers for a women’s empowerment group. One son lives in San Diego as a semi-retired journalist and film critic. Another son is a retired radiation oncologist living in Idaho.

Now 90 plus years old and still sharp as a tack, Julius still maintains an office in Rancho Bernardo and Perla continues expressing herself through watercolor paintings.

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